Under the Sea adventure will mesmerize patients at Riley Cancer Center Prom

04/09/2013

INDIANAPOLIS (April 9, 2013) – Cancer patients at Riley Hospital for Children at Indiana University Health have been invited to an “Under the Sea” adventure during the fourth annual Riley Cancer Center Prom to be held on May 3. Thanks to Women for Riley, a volunteer and giving circle dedicated to making life better for children treated at Riley Hospital, the patients’ fun-filled journey to discover the sunken treasure begins on April 11 and 12 at Promingdale’s, where they’ll pick their perfect ensemble. Riley Children’s Foundation and Riley Cancer Center also serve as partners in this special initiative for children.

Over 1,000 donated dresses, tuxedos, shoes, purses, jewelry and other accessories will line the shelves of the whimsical boutique known as Promingdale’s Presented by PwC. The event will be bustling:  A personalized shopper will help 150 Riley Cancer Center patients and siblings choose their dream outfits for the special occasion. Patients will also vote for the Prom King and Queen, choosing among the Riley Cancer Center Staff. 

Promingdale’s and Riley Cancer Center Prom were created for cancer patients within 12 months of treatment. The events have become highly anticipated for patients, siblings, parents and staff alike. 

Approximately 100 Women for Riley members donate their time and money towards projects at Riley Hospital, with priorities focused on Riley Cancer Center Prom and funding grants supporting the hospital. Many local schools and businesses engage in clothing drives for the event; Fabric Care Center provides dry cleaning; Jim’s Formal Wear donates tuxedos; and Changing Footprints donates shoes. For Riley Prom, Nestle donates candy and chocolate and Levy Restaurants caters the meal.

Each year, 85 percent of children diagnosed with cancer in Indiana turn to Riley Hospital for their treatment. To make a donation to support Riley’s cancer center or pediatric cancer research, visit RileyKids.org.   

WHAT:             Promingdale’s Presented by PwC

WHEN:             April 11 and 12; 11 a.m.-5 p.m. 

WHERE:           Riley Hospital for Children
                          702 Barnhill Drive
                          Indianapolis, IN  46202
                          Riley Outpatient Center (ROC)
                          Conference Rooms A and B (lower level)

MEDIA NOTES:

  • Promingdale’s provides an excellent environment to focus on a specific patient story. 
  • Please RSVP to Jason Mueller at Riley Children’s Foundation.

Foreshadow of Riley Cancer Center Prom

More than 350 Riley Hospital patients and family members are expected to attend Riley Prom on May 3 (Fairbanks building, 340 W. 10th St.). With Riley Cancer Center staff and volunteers, anticipated attendance is 400 people. Some prom-goers will elect to attend Riley Day Spa for complimentary hair, make-up and manicure appointments.

About Riley Children’s Foundation

Riley Children’s Foundation supports Riley Hospital for Children at Indiana University Health, Camp Riley and the James Whitcomb Riley Museum Home. As Indiana’s only comprehensive hospital dedicated exclusively to the care of children, Riley Hospital has provided compassionate care, support and comfort to children and their families since 1924. Each year children from all 92 Indiana counties turn to Riley Hospital and its regional clinics throughout the state more than 230,000 times. Riley Hospital’s partnership with Indiana University Health and its strong affiliation with the Indiana University School of Medicine make Riley Hospital the leader in pediatric care in the state and the region. RileyKids.org 

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