Skip Content

Kroger, General Mills and John Andretti Announce Details of Multiple Fund-raisers Benefiting Riley Hospital for Children

Kroger Central Division, General Mills, NASCAR/IndyCar driver John Andretti and radio personality Dave Wilson announced details of a comprehensive fund-raising effort benefiting Riley Hospital for Children at IU Health that will include:  the Window World Progressive Dinner presented by the Biltwell Event Center, the “Kroger Race for Riley Presented by Cheerios,” Kroger and General Mill’s red wagon scan promotion in 103 Indiana stores and the “Get Healthy, Give Hope” fund-raising campaign supported by Kroger vendors. 

The combined campaign raised $311,466 in 2015. The campaign has raised more than $3 million for Riley Hospital in previous years, with a goal of surpassing $350,000 in this 20th year.

“Kroger Race for Riley Presented by Cheerios” was started in 1997 by Andretti and Wilson. They raised almost $4,000 in the first year. It wasn’t long before others started to take notice and joined Andretti and Wilson in making a major impact on the positive work being done at Riley Hospital for Children. Now known as the “Kroger Race for Riley, Presented by Cheerios,” what was once just a go-kart race, has now turned into a week-long series of activities, and the “core” group of five people Andretti assembled works very hard in making sure the values of each event live up to the standards he and Wilson set, making each element of the week fun for the patients, sponsors and spectators and raising as much money as possible.

Atrium Party at Riley Hospital:  Friday, July 15th, 2:00 – 3:30 PM

A party for patients and their families in the Simon Family Tower Main Lobby at Riley Hospital is jointly hosted by John Andretti, Dave Wilson, Kroger, General Mills and others.  Activities include crafts, refreshments, an autograph session with Andretti, General Mills equity characters Lucky the Leprechaun and Buzz the Honeybee, goodie bags and more. Prior to the atrium party, Andretti will visit patient rooms for those children unable to visit the party, offering encouragement to families and sharing gifts with Riley kids. Media may attend this event at 12:30 PM.

Andretti Autosports Tour:  Monday, July 18th 

Ten Riley patients and their families will join John Andretti on a tour of Andretti Autosports. In addition, they will have time to talk with Michael and John Andretti. The “personal touch” given by everyone at Andretti Autosports is just another example of people getting behind the “Race for Riley.” This event is not open to the public, but media may attend between 11:00 AM and 1:00 PM.

Kroger Race for Riley Presented by Cheerios:  Tuesday, July 19th, Noon

New Castle Motorsports Park, John Andretti and Dave Wilson’s “Race for Riley Presented by Cheerios” go-kart races at New Castle Motorsports Park include a media race, a sponsor race and final race against Andretti. In addition to the go-kart races, fans will be able to gather autographs from Andretti and some will receive General Mills sponsored prize packages. In addition, anyone 18 or older may register to win 4 paddock suite tickets to the Brickyard 400, along with a replica helmet autographed by Austin Dillon. Registration time for the prize package is noon to 3:00 PM. The winner will be announced shortly after registration closes. You must be present to win.

Progressive Dinner:  Wednesday, July 20th, 6:00 PM, Biltwell Event Center, 950 South White River Parkway West Drive, Indianapolis

The 7th annual “Window World Progressive Dinner,” presented by the Biltwell Event Center, includes 14 Indianapolis restaurants, all donating food and staff time.  Republic National Distributing, Southern Glazers of Indiana Wine and Zink Distributing are donating drinks. The dinner includes a silent auction, as well as a live auction with unique experiences for bid that are not available anywhere else. Indiana’s own Jimmy Ryser, a Riley kid, will entertain the crowd with his incredible music.

Driver Autograph Appearances: AJ Allmendinger, NASCAR Driver of the No. 47 Kroger Chevrolet SS

Thursday, July 2st, 4:00 - 5:15 PM, Maple Glen Elementary School, 17171 Ditch Road, Westfield, IN

Thursday, July 2st, 4:00 - 5:15 PM, Speedway Kroger, 5718 Crawfordsville Road, Indianapolis, IN. Includes an autograph session for the general public inside the Kroger store. The fan fest in the parking lot includes show cars, simulators, music, refreshments, and a Kroger NASCAR show car. 

Red Wagon Scan:

Kroger’s 32nd annual scan promotion in partnership with General Mills allowed customers and associates to donate $1, $3 or $5 to Riley Hospital for Children, for which they received five high-value coupons for General Mills items, including cereals, fruit snacks, Nature Valley / Fiber One bars, Pillsbury Ready-to-Bake Cookies and Totino’s Pizza.  All 103 Central Division Kroger, Scott’s, Owens and Pay Less stores in Indiana are participating.  This scan event raised a record $195,102 in 2015.

Kroger Quote:

According to Kroger Central Division President Katie Wolfram, “Every year Kroger associates and our vendor partners put forth an incredible volunteer effort on behalf of Riley Children’s Foundation. Our work for the children and families served by Riley Hospital generates more passionate employee volunteerism than any other event we are involved in.  Riley Hospital is an extremely impressive health care institution and we were very pleased to focus our efforts on helping the hospital raise critical funds to help children across the region, nationally and even globally. We do this in part because Riley has helped so many members of the Kroger family, but we also do this to help impressive young people like our eight Riley Champions. We approach every community engagement effort as a collaborative partnership. There is no better example of this than our efforts for Riley Children’s Foundation.  Kroger deeply appreciates our partners in this effort, including General Mills, the Indianapolis Motor Speedway, John Andretti and Dave Wilson.  The compassion and talent of Riley’s staff is heart-warming and inspiring to those of us at Kroger who have the privilege of donating our time and our resources in support of their efforts.”

General Mills Quote:

“We are thrilled to partner with Kroger and Riley Hospital for Children again through Race for Riley presented by Cheerios,” said Peter Baruk of General Mills “On behalf of General Mills, we fully support the patients at Riley Hospital, and are excited to surpass the amount raised last year through this remarkable program.”

Riley Quote:

“We are grateful for the continuous support and generosity of the Kroger family, General Mills, John Andretti and Dave Wilson. They understand the vital role Riley Hospital for Children plays in securing a healthy future for patients,” said Kevin O’Keefe, president and CEO, Riley Children’s Foundation. “We are overwhelmed with the time and energy devoted towards helping children through the annual Kroger Race for Riley Presented by Cheerios events.”

About Kroger:

The Kroger Co. has been serving local communities for 133 years. The Kroger Central Division has 136 food stores, 115 pharmacies and 96 fuel centers operating under three banners; Kroger, Owen’s and Pay Less, with locations primarily in Indiana and Illinois, in addition to three stores in Missouri, one in Michigan and one in Ohio. Kroger Central Division is dedicated to supporting every local community it serves, contributing more than $15.1 million in 2015 to local organizations, primarily focusing on hunger relief, K-12 education, health causes and diversity. The Kroger Co. was once again named the most generous company in America in a Chronicle of Philanthropy listing detailed in Forbes Magazine. At Kroger we value:  honesty, respect, inclusion, diversity, safety and integrity.

About General Mills:

General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016 worldwide sales of US $17.6 billion, including the company’s US $1.0 billion proportionate share of joint-venture net sales.

About Riley Children’s Foundation:  

Riley Children’s Foundation supports Riley Hospital for Children, Camp Riley and the James Whitcomb Riley Museum Home. As Indiana’s only comprehensive children’s hospital, Riley Hospital has provided compassionate care, support and comfort to children and their families since 1924. Each year children from all 92 Indiana counties turn to Riley Hospital and its regional clinics more than 230,000 times, as well as an additional 100,000 times in clinics and hospitals staffed by Riley physicians throughout the state. www.RileyKids.org  

Browse More News