Joe Journeyman and IDNA Brands team up with Riley Children's Foundation

IDNA Brands, a consumer products company based in Warsaw, Ind., and its latest brand offering Joe Journeyman, a search adventure series telling the spectacular tale of the only player to play for all 32 NFL teams, proudly announce a new partnership with Riley Children's Foundation to raise funds for Riley Hospital for Children at Indiana University Health.

Starting this month, Joe Journeyman and IDNA Brands will donate $5,000 to Riley Children’s Foundation and offer a promo code for discounts and additional donations. Shoppers who visit and use the promo code RILEY will receive 10 percent off Joe Journeyman purchases and automatically donate 10 percent of the sale’s proceeds to Riley.

“Joe Journeyman is a product for kids, benefiting kids, and our hope is that Joe Journeyman and his friends will bring a smile to each of the kids at the hospital, and inspire them - and their families - to continue their own journey," said David Bazzoni, president of IDNA Brands. “We’re an Indiana-based company with a deep connection to Riley. Not only has my family benefitted from Riley’s exceptional staff, but many of IDNA Brands’ employees and their families have as well. This partnership is a result of our gratitude for Riley’s continued care and compassion and our desire to help Riley keep doing what they do so very well."

“For the families who depend upon Riley Hospital for Children for hope, healing and comfort, we genuinely thank IDNA Brands and Joe Journeyman for their support of Riley kids and families,” said Jim Austin, Chief Marketing and Corporate Partnerships Officer, Riley Children’s Foundation.

To celebrate the partnership and launch of Joe Journeyman, a child life party is scheduled for Friday, August 21 in the Child Life Zone at Riley Hospital for Children. The event will include Joe Journeyman product giveaways, autographs and photo opportunities with Joe Journeyman, Joe Journeyman crafts and activities, and more. To kick off the party, media outlets are invited to attend a special check presentation.

WHO: Joe Journeyman’s author, David Bazzoni, and artist, Jed Bruce, with Riley Hospital leadership, Riley kids, Joe Journeyman and Touchdown Ted the Turtle, and Indianapolis Colts cheerleaders

WHAT: $5,000 check presentation to Riley Children’s Foundation kicking off the Joe Journeyman Child Life Party at Riley Hospital for Children.

WHEN: Friday, August 21 from 2:00 p.m. to 2:30 p.m.

WHERE: Child Life Zone at Riley Hospital for Children. Press can park in reserved parking spots at 702 Barnhill Drive, Indianapolis, IN 46202.

Joe Journeyman Volume 1 is a classic tale of good prevailing over evil brought to life through a unique blend of illustration and fine art by artist Jed Bruce. Each hand drawn, two-page artwork spread within this book is dedicated to one stop on Joe Journeyman’s adventure – such as the Indianapolis Colts – and chronicles his travels in the team’s JourneyVan with his best friends and supporters. Within each of the 16 NFL cities featured in Joe Journeyman Volume 1, readers are challenged to find Joe Journeyman, Joe’s playbook, Joe’s friends and all of the wild and wacky things along the way.

Joe Journeyman Volume 1 features 16 of the 32 NFL teams, with Volume 2 releasing in 2016. Officially licensed by the NFL, the following Joe Journeyman products are now available for purchase:

  • Volume 1 book (MSRP $24.99)
  • Puzzles for each team in Volume 1 (MSRP $19.99)
  • Posters for each team in Volume 1 (MSRP $14.99)
  • Canvas prints for each team in Volume 1 (MSRP $89.99)

For more information and to purchase Joe Journeyman products, visit To learn more about Riley Children’s Foundation and Riley Hospital for Children at IU Health, visit

About Riley Children's Foundation

Riley Children’s Foundation supports Riley Hospital for Children at Indiana University Health, Camp Riley and the James Whitcomb Riley Museum Home. As Indiana’s only comprehensive hospital dedicated exclusively to the care of children, Riley Hospital has provided compassionate care, support and comfort to children and their families since 1924. Each year children from all 92 Indiana counties turn to Riley Hospital and its regional clinics throughout the state more than 300,000 times. Riley Hospital’s partnership with Indiana University Health and its strong affiliation with the Indiana University School of Medicine make Riley Hospital the leader in pediatric care in the state and the region. For more information, visit  

About Joe Journeyman

Joe Journeyman, a product of IDNA Brands, is the new gold standard for anyone who loves to search. Created by two childhood friends, Joe Journeyman is a story about the only player to play for all 32 NFL teams. Featuring original, hand-drawn artwork, the book is a classic tale of good prevailing over evil and details Joe Journeyman’s journey from team to team as the league’s star player. A product for kids and benefitting kids, 10 percent of all net profits support Joe’s Kids, as well as local children’s hospitals throughout America. For more information and to purchase Joe Journeyman Volume 1 – and related products – visit

IDNA Brands

IDNA Brands, which signifies that great ideas are in the company’s DNA, is a consumer product company based in Warsaw, Indiana.  IDNA Brands is an official licensee to some of the biggest licensors in the world, including the NFL, NHL, MLB, NBA and more than 140 major colleges and universities throughout the country. IDNA Brands features an ever expanding line of specialty products. In addition to its flagship brand offering Sportula Products, the company also manufactures unique representations of stadiums, arenas and ballparks through its StadiumViews product line, as well as the Joe Journeyman products.

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