"We intend to stand behind Riley in this fight"
December 21, 2014
Throughout Indiana, generous businesses make hope happen for children at Riley Hospital through a variety of philanthropic efforts. Riley Children’s Foundation is grateful for these corporate partners, including Fifth Third Bank, a sponsor for The Gift of Hope Happens Here holiday season campaign.
Today, David Hosick, Senior Public Relations Manager/Asssitant Vice President at Fifth Third Bank, shares why his organization is committed to the Riley mission:
"Riley Hospital for Children at IU Health is recognized as one of the premier children’s hospitals in the country and is well-respected as a leader in the local community.
Its broad impact on all 92 Indiana counties fits perfectly with Fifth Third’s mission to affect the most customers and communities we can with our charitable giving and our sponsorships. By partnering with Riley, Fifth Third positions itself well to leave a lasting impression on its Indiana customers as an organization that cares about people, communities and most importantly its next generation. In addition to that, our employees enjoy the opportunity to contribute and stand behind such an important cause.
Fifth Third Bank partnered with Riley Children's Foundation to launch the Gift of Hope Happens Here campaign. From the onset, Fifth Third has participated in all media activity; our personnel have been included on commercials being featured across the state as well as interview opportunities. All signage related to the campaign features the Fifth Third logo as a title sponsor. Furthermore, more than 150 branches across Indiana and in parts of Northwestern Kentucky are the exclusive retailers of one of four Riley ornaments to support the campaign.
Riley represents hope and health for our children, and our state and our communities are stronger because of Riley’s commitment to being the best treatment option for children and families facing difficult challenges ahead. During the holiday season, many people look for opportunities to support organizations dedicated to helping those less fortunate. The message of hope rings loudly for people this time of the year, and Fifth Third Bank is proud to be recognized alongside Riley as an organization dedicated to creating and sustaining that hope.
When we support the Gift of Hope campaign, we create a lasting legacy across the state. We create hope for families that perhaps felt they had none by supporting Riley and the transformational work and treatment they offer sick children. We also create a future generation of supporters who understand and appreciate our commitment to the health and happiness of our communities.
The broad dream for this campaign would be a breakthrough or cure for diseases such as cancer, diabetes and other potentially debilitating conditions that strike children without warning. Advancements continue to be made, so history tells us that supporting these efforts is beginning to work. Just as our support of Stand Up to Cancer is beginning to produce dividends ($4 million contributed by Fifth Third since 2013), we intend to stand alongside Riley in this fight for years to come.
Riley fulfills that dream each and every day by continuing to impact lives and lead the nation with cutting-edge technologies and treatments to protect the next generation."
-David Hosick, Fifth Third Bank
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